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HappyIn.Team

Rebuild. Retouch. Reinvent.

We started as professional retouchers frustrated by inefficient tools. Now we're revolutionizing the $50.2B global photography market with AI that understands materials, not just pixels.

1
Our Mission

To give retouchers and businesses the tools that we always wished existed – professional-grade AI that understands industry requirements, not mass-market compromises.

2
Our Approach

We build specialized solutions for narrow niches where we have deep expertise. 60+ years of combined retouching experience guides every algorithm we create.

3
Our Vision

Two focused products: ois.gold for jewelry industry and happyin.ai for professional retouching workflows. Quality over quantity, specialists over generalists.

Our Journey: From Frustration to Innovation

How 15+ years of professional retouching experience led us to create industry-changing AI solutions

2022
The Beginning: Happy_in_Happy
Anastasia Butova, frustrated by 15+ years of repetitive jewelry retouching, started developing neural network courses based on Stable Diffusion. The project began as education but quickly evolved into product development.
Early 2023
First Jewelry AI Model
Created the world's first automated jewelry retouching model, accelerating work 10x (from 1 hour to 6 minutes per piece). This breakthrough proved that specialized AI could transform professional workflows.
Mid 2023
First Major Sale: $8,000
Sold customized jewelry retouching system to major jewelry company (diamant-online.ru). This validated market demand and provided capital for further development while proving enterprise-level quality.
Late 2023
Product Line Expansion
Expanded beyond jewelry: clothing retouching, metal objects, AI model generation. Trained 20+ diffusion models, 100+ LoRAs, and GANs. Became specialists in integrating generative AI into professional workflows.
Early 2024
Team Growth & Technical Leadership
Sergey Afonchenko joined as CTO. Team expanded to include specialists with experience from major competitors. Applied to Chile startup accelerator (selected among top 900, reached final interviews).
Mid 2024
Client Base & Revenue Growth
Established recurring revenue streams: 1,000+ files/month processing, clients across UK, Germany, and Russia. Developed complete jewelry workflow: catalogues, creative photos, realistic models, video generation.
Late 2024
Global Expansion Strategy
Launched international expansion: NYC manager operational, German office partnership (PICPOINT GmbH), China community engagement initiated, UAE photographer negotiations advanced. Two-brand strategy: ois.gold + happyin.ai.
2025
Market Disruption Ready
35-person team across 5 countries, proprietary technology stack, patent applications filed. Ready to disrupt $50.2B market with Adobe credit restrictions creating massive opportunity for specialized solutions.

Live AI System Demonstrations

See our proprietary retouching technology in action with real before/after examples and live processing demonstrations

Jewelry Retouching AI in Action
Watch our proprietary AI transform raw jewelry photos into professional e-commerce images in under 6 minutes. See metal enhancement, stone optimization, and reflection management happening in real-time.
Before After Comparison
Before & After Comparisons
Interactive before/after slider showcasing 50+ examples of our AI processing across jewelry, clothing, automotive, and interior photography. Professional quality results with 95% time savings.
Live Processing Demo
Live Processing Platform
Upload your own images and see our AI process them live. Experience the speed and quality that has convinced enterprise clients to pay $8,000+ for our systems.
Professional Workflow Integration
Professional Workflow Integration
See how our API integrates into existing photography workflows. From bulk marketplace uploads to individual professional retouching - seamless integration with current tools.

AI Technology Demonstrations

Real examples of our proprietary neural networks in action across different industries

Jewelry Enhancement Before After
Jewelry Enhancement AI
Automated metal enhancement, stone optimization, and reflection management. 10x speed improvement: from 60 minutes manual work to 6 minutes total processing time.
Clothing Retouching Example
Clothing & Fabric Processing
Fabric smoothing, wrinkle removal, and invisible mannequin creation. Understanding of textile properties and professional fashion photography requirements.
YOLO Detection Visualization
Computer Vision Pipeline
Real-time object detection and material classification with 99.7% accuracy. Custom YOLO models identify components for targeted processing workflows.
Segmentation Results
Professional Segmentation
Pixel-perfect edge detection and material isolation. Achieves professional-grade masking quality that previously required hours of manual work.
Color Correction Example
Virtual Color Checkers
Patent-pending technology embeds virtual reference points for automated color correction. Eliminates need for physical color charts.
High Resolution Processing
Professional Scale Output
Processing capability up to 15,000 pixels per side. Maintains professional print quality while delivering processing speed improvements.
Interior Geometry Correction
Interior Photography AI
Automatic perspective correction and geometry alignment. Partnership with renowned interior photographer ensures professional-grade results.
Food Photography Enhancement
Food Photography AI
Specialized understanding of food textures, freshness indicators, and appetizing color profiles for restaurant and food industry marketing.
AI Model Generation
AI Model Generation
Creation of realistic digital models for jewelry and clothing visualization. Custom training for brand-specific requirements and demographics.

Why Professional Retouching Needs Revolution

15+ years of professional experience revealed gaps that only industry specialists could solve

TIME
Time Bottlenecks Kill Profits

Traditional jewelry retouching: 60+ minutes per piece. Our AI: 4 minutes total. That's not just efficiency – it's business transformation. Professional retouchers spend 80% of time on repetitive tasks that AI can handle better.

Before: 1 hour manual work per jewelry piece
After: 2 minutes AI + 2 minutes refinement = 95% time savings

QUAL
Generic Tools Ignore Professional Standards

Midjourney outputs 1,500 pixels max. Professionals need up to 15,000 pixels. Adobe's new credit limits frustrate professionals. Mass-market AI doesn't understand material properties, lighting requirements, or industry standards.

Gap: No AI understands that jewelry metal reflectivity differs from fabric texture or automotive paint. We built the first material-aware retouching AI.

BLUE
First-to-Market in Blue Ocean Niches

While others build generic tools, we dominate ignored niches. Jewelry automation didn't exist until we created it. Invisible mannequins, automotive detailing, interior geometry correction – massive markets with zero competition.

Strategy: Own narrow, profitable niches where large players can't compete on specialization depth.

SCALE
Marketplace Volume Demands Automation

eBay: 2.3B listings. Amazon: 600M+ products. China marketplaces: tens of millions. Manual retouching can't scale. Current solutions are too expensive or too low-quality for professional use.

Opportunity: Our API can process millions of images daily at $1/image with 95% margins.

COST
Quality Standards vs Cost Pressure

Businesses need professional quality at consumer prices. $15-50/hour for manual retouching vs $1/image for our AI. But quality must match or exceed human work – only possible with industry-specific training.

Solution: Our 60+ years combined experience creates training datasets that produce professional-grade results.

GLOB
Global Reach Requires Local Expertise

Every market has different standards, workflows, and partnerships. Our global team in 5 countries provides local expertise while maintaining technical consistency. This allows us to serve markets that competitors can't access effectively.

Advantage: Buenos Aires HQ, NYC operations, German partnerships, China expansion, UAE negotiations – true global coverage.

Global Market Opportunity

Massive addressable market with proven demand and untapped potential across multiple verticals

Market Size by Segment

$50.2B

Global Digital Photography Market (2024)

$886M

Photo Editing Software Market (2032)

$342M

E-commerce Photography Market (2031)

11.1%

Annual Growth Rate (CAGR)

2.3B

eBay Active Listings Requiring Photos

$60B+

Global Fashion Industry Photography

Global Market Distribution

$50.2B
Total Market
North America - 40% ($20.1B)
Europe - 30% ($15.1B)
Asia-Pacific - 15% ($7.5B)
China - 16% ($8.2B)
India - 8% ($4.0B)
Latin America - 5% ($2.5B)

US
North America

$20.1B market size with 2.4% CAGR

1M+ jewelry images processed annually

115,000 professional photographers (BLS 2022)

134M eBay buyers, 37.8% Amazon e-commerce share

NYC Manager: 8-month track record, $1K+ monthly revenue

Proven revenue: $8K initial enterprise sale

EU
Europe

$15.1B market size across 27 countries

500K+ jewelry images processed annually

50,000 professional photographers (FEP)

PICPOINT GmbH: 15+ years German market experience

Marketplace expertise: Established e-commerce integrations

Premium pricing: £10-30 per product photo in UK

CN
China

$8.2B individual market (largest single country)

5M+ jewelry images processed annually

Tens of millions e-commerce photos (Taobao, JD, Tmall)

Manufacturing hub: Global export photography needs

Community engagement: Active discussions with AI institutions

Growth rate: 6.2% CAGR fastest in region

IN
India + Asia

$11.5B combined market size

3M+ jewelry images annually

$6.8B photography services market in India

8.1% CAGR fastest growing photography market

74.8% smartphone penetration driving mobile photography

Outsourcing hub: Global retouching services destination

BR
Latin America

$2.5B market size with headquarters advantage

300K+ jewelry images processed annually

30-50K professional photographers

Brazil: $1.1B (42% of regional market)

Buenos Aires HQ: Strategic cost and talent advantages

E-commerce growth: Rapid digital transformation

AE
UAE + Middle East

$3.5B estimated photography market

Gateway market to Africa and Middle East

LOI signed for regional representation agreement

Advanced negotiations with renowned regional photographer

20+ years local partner experience

Strategic expansion: Access to emerging African markets

Competitive Landscape & Market Disruption

Fragmented market with expensive solutions creates massive opportunity for specialized alternatives

Market
Distribution
Adobe Solutions - 45% (Credit limitations)
Retouch4me - 15% ($124+ per plugin)
Other Tools - 25% (Fragmented)
Manual Work - 12% (Expensive)
Our Opportunity - 3% (Blue Ocean)

ADBE
Adobe's Vulnerability: Credit Crisis 2024

Adobe introduced restrictive generative credit systems in 2024, limiting professionals to 25-1000 credits per month. PetaPixel and industry forums report widespread complaints about reduced functionality and increased costs.

Our Alternative Advantage:

  • • Unlimited processing vs Adobe's credit restrictions
  • • Specialized models vs generic generative fill
  • • Industry-specific intelligence vs one-size-fits-all
  • • Professional resolution up to 15,000 pixels
  • • Subscription model vs restrictive credit purchasing

Market Disruption Opportunity

Adobe's credit limitations create immediate demand for unlimited, specialized alternatives. Professionals are actively seeking solutions – we provide exactly what they need.

R4ME
Retouch4me: Premium Pricing Vulnerability

Current market leader charges $124-149 per plugin with 50K+ user base. Full professional suite costs $1,000+. Our subscription model at $5/month provides complete access to all tools.

Revenue Capture Potential

Retouch4me

50,000 users

$124+ per plugin

Our Target

1-5% conversion

$5/month all tools

Annual Revenue

$30K-$150K

Conservative estimate

Competitive Advantages:

  • • 95% cost reduction: $5/month vs $1,000+ suite
  • • Better technology: Material-specific AI vs generic tools
  • • Professional focus: Industry requirements vs mass market
  • • Continuous updates: Subscription model enables rapid iteration

Image Processing Volume Analysis

Quantified market opportunities across verticals with verified processing volumes

15M+
Marketplace Images Annually
E-commerce platforms globally
• Amazon: 600M+ products requiring images
• eBay: 2.3B active listings with photos
• China (Taobao/JD): Tens of millions
• API processing potential: 3.2M images/year
9.8M
Jewelry Images Potential
First-to-market automation
• USA/Canada: 1M images/year
• China: 5M images/year
• India/Asia: 3M images/year
• Europe: 500K images/year
• LATAM: 300K images/year
2M+
Wedding Photos Annual
Professional event photography
• USA: 2M+ weddings annually
• Average: 500+ photos per wedding
• Professional retouching standard
• Global expansion multiplier effect
400K+
Professional Photographers
Global professional base
• USA/Canada: 115,000 (BLS 2022)
• Europe: 50,000 (FEP)
• China: 100,000+
• India/Asia: 100,000+
• LATAM: 30-50,000
50-75%
Images Requiring Retouching
Professional standards compliance
• Marketplace quality requirements
• Brand consistency needs
• Conversion optimization demands
• Professional portfolio standards
95%
Gross Profit Margins
Scalable unit economics
• Current cost: $0.05/image
• Target cost: $0.02/image
• Selling price: $1.00+/image
• 50x advantage vs manual processing
24/7
Automated Processing
Non-stop global operations
• No human labor limitations
• Consistent quality standards
• Instant scalability to millions
• Multi-timezone service coverage
100+
Chat Bot Users Monthly
Proven market validation
• Telegram/WhatsApp integration active
• Direct consumer access working
• Proven willingness to pay
• Scalable mobile-first approach

Proprietary Technology Portfolio

20+ trained models, 100+ LoRAs, patent-pending innovations creating 3+ year competitive moat

Diffusion Models Illustration

Custom Diffusion Models

Industry-specific SDXL and Flux adaptations trained on 2.5M+ professionally annotated images. Each model understands material properties, lighting conditions, and professional standards for jewelry, clothing, and automotive industries.

YOLO Detection Visualization

Computer Vision Pipeline

Real-time object detection with 99.7% accuracy in material classification. Custom-trained YOLO models identify jewelry components, fabric types, and product categories for targeted processing workflows.

Color Checker Technology

Virtual Color Checkers

Patent-pending technology embeds virtual reference points for automated color correction. Eliminates need for physical color charts while maintaining professional accuracy across all lighting conditions.

High Resolution Technology

Professional Scale Processing

Proprietary algorithms handle images up to 15,000 pixels per side. Memory-efficient tiling maintains quality at professional scales with optimized processing speed for commercial workflows.

Technical Differentiation

Unique Dataset Creation

60+ years combined retouching experience creates proprietary training datasets. Our team knows exactly what professional results should look like across industries.

Material Physics Understanding

Unlike generic AI tools, our models understand physics of light interaction: metal reflectivity coefficients, fabric absorption patterns, glass refraction indices.

Professional Workflow Focus

Every feature addresses real professional pain points, not theoretical use cases. 15+ years of hands-on industry experience drives every technical decision.

Patent Portfolio Protection

Multiple patent applications for virtual color checkers, automated jewelry enhancement, and material-aware super-resolution create strong IP moat.

Global Operations & Strategic Partnerships

Seven-country presence with local expertise and established partnerships across key markets

AR
Buenos Aires, Argentina

Headquarters

Main operations center with 35-person team including 15+ developers, 2 PhD researchers, and marketing specialists. Strategic location provides 70% cost advantage vs Silicon Valley while accessing top Latin American talent pool.

US
New York, USA

Active Operations

Dedicated market manager with 8-month proven track record working with local companies. Generating $1K+ monthly revenue from US clients with established professional network and market penetration.

DE
Germany

Strategic Partnership

PICPOINT GmbH partnership provides 15+ years experience in German marketplaces and e-commerce photography. Proven track record with major German retailers and established marketplace integrations.

GB
United Kingdom

Client Partnerships

Etouchcreate partnership with Managing Director endorsement. Established relationships with UK jewelry and e-commerce photography market. Premium pricing market with £10-30 per product photo standards.

CN
China

Community Engagement

Active preliminary engagement with local AI research institutions and photography communities. Largest manufacturing and e-commerce market globally. Partnership discussions with major Chinese photography studios underway.

SG
Asia-Pacific

Strategic Analysis

Singapore hub strategy for APAC market expansion. Access to Southeast Asian e-commerce boom and regional photography services. Gateway to Australia, Japan, and emerging Asian markets with 8.1% CAGR growth rates.

AE
UAE

Advanced Negotiations

LOI signed with renowned Middle Eastern photographer with 20+ years regional experience. Gateway to Middle East and African markets with established professional networks and regional expertise.

IN
India

Market Analysis

Comprehensive analysis of $6.8B photography services market. Major outsourcing destination for global retouching services. Technical partnerships identified with leading Indian digital agencies and studios.

Client Success Stories

Proven results from enterprises and professionals across multiple industries

"I am writing to wholeheartedly endorse Anastasiya Butova and her company ois.gold. The skillset required for this work is very specialised. There is a real shortage of people that can attain these sort of levels. The major advantage I foresee with ois.gold is the greatly increased quality her solution offers along with the sheer savings in time."
Paul Miller
Managing Director, Etouchcreate, UK
"The result exceeded my expectations - perfect pieces according to all canons of jewellery retouching, even despite the low quality of the original images. This is a wonderful tool that frees you from monotonous manual labour and frees up a lot of time for more important things."
Professional Retoucher
Enterprise Client
"I have already automated all my work, I process pictures and catalogues. Everything has become much faster, accelerated the work 2 times. The metal becomes pretty, glare and reflexes are smoothed out, I almost never need to correct it."
Anastasia
Course Graduate
"Thanks to the course, the quality of work and the speed of its completion have increased significantly. Our employee took Anastasia Butova's course 'Retouching in Neural Networks' and the results have been excellent."
Natalia Mikhailovna Sorokina
SK Sorokin Jewelry Production
"Now, thanks to the course, I am able to quickly process the image and present the true quality of my work to the customer. After taking the course, I continue to follow Anastasia's work and additional materials."
Yulia Pavlovna Petoeva
Individual Entrepreneur, Jewelry Production
"I declare with responsibility that the speed of my work has significantly improved and its quality has slightly increased too. Special gratitude to Anastasia for her constant support and feedback during and after completion of the course."
Tatiana Korneva
Professional Jewelry & Object Retoucher

Business Model & Growth Metrics

Proven revenue streams with scalable economics and multiple growth vectors

$8,000
First Enterprise Sale
Major jewelry company (diamant-online.ru) purchased custom system. Proof of concept with immediate ROI demonstration. Client expanded to monthly processing with 100% retention rate.
1,000+
Files Monthly
Consistent monthly processing volume across recurring clients. Steady revenue growth with 100% client retention rate. 25% month-over-month volume increase trend.
$1.00
Starting Price/Image
Jewelry retouching starting price. Current cost: $0.05, target: $0.02. 95%+ profit margins at scale with premium professional quality delivery.
$5
Monthly Subscription
SaaS model for comprehensive plugin suite. 95% cheaper than Retouch4me while providing superior functionality. Conservative projections: $30K-$150K annual revenue from competitor user base.
3
Revenue Streams
Pay-per-image processing, SaaS subscriptions, and enterprise licensing. Diversified model reduces risk while maximizing growth potential across market segments.
95%
Gross Margins
Scalable economics with minimal marginal costs. 50x cost advantage over manual processing. Volume scaling reduces unit costs while maintaining premium pricing.

Two-Product Strategy

OIS.Gold

Jewelry Industry Focus

  • • Automated jewelry retouching (first-to-market)
  • • Digital model generation for jewelry visualization
  • • Neural network animation for product videos
  • • Complete jewelry e-commerce workflow
  • • Industry-specific quality standards

HappyIn.AI

Professional Retouching Suite

  • • Photoshop generative fill replacement
  • • Clothing and textile retouching
  • • Invisible mannequin creation
  • • Automotive and interior photography
  • • Cross-industry professional tools

Our World-Class Team

35 specialists across 5 countries with deep industry expertise and proven track records

60+

Years Combined Retouching Experience

12

Languages Spoken

2

PhD Holders

3

Years Experience at Future Competitors

35

Team Members Global

Anastasia Butova
Anastasia Butova
Founder & CEO
15+ years jewelry retouching experience. Created first AI jewelry retouching model. Responsible for strategy, business development, and long-term vision. Led company from concept to $8K first sale.
Sergey Afonchenko
Sergey Afonchenko
CTO
Expert in high-load systems and scalable architecture. Leading technical development and team growth. Ensures enterprise-grade solutions for global client base. Former experience at major tech companies.
Ksenia Zhivaeva
Ksenia Zhivaeva
Head of Client Relations
Client relations expert managing partnerships and business development. Oversees Russian market expansion and international client satisfaction. Responsible for strategic partnerships and revenue growth.
Galina Khurshudyan
Galina Khurshudyan
Lead Technology Testing
Comprehensive evaluation and integration of neural network models. Systematic testing of generative AI technologies, error identification, and workflow optimization methodology development.
Anastasia Ilyukhina
Anastasia Ilyukhina
AI Specialist
Dataset optimization and neural network training expert. Selection and analysis of optimal model settings. Data science team management and model performance analysis. Model merge specialist.
Vasilina Sergeeva
Vasilina Sergeeva
AI Researcher (PhD)
PhD in Molecular Genetics with machine learning expertise in biomedicine. Polyglot researcher (8 languages) bringing scientific rigor to AI development. Academic-level research approach to technical innovation.
Tatiana Rogozina
Tatiana Rogozina
Senior Backend Developer
16+ years IT experience. Java/Kotlin expert with microservices architecture expertise. Enterprise-level backend development for high-load systems. Former fintech and government platform experience.
Tatiana Android Developer
Tatiana Kuzminok
Android & Backend Developer
15+ years software development experience. Android specialist with mathematical background. Backend development expertise. Focus on mobile solutions and cross-platform development.
Andrei Anufrienko
Andrei Anufrienko
Lead UI/UX Designer
Expert in complex design solutions and user experience strategy. Creates high-quality interface prototypes and design systems. Ensures visual integrity throughout all development phases.
Vera Volodina
Vera Volodina
Visual Communications Designer
Brand identity expert creating cohesive visual communications. Manages corporate design consistency across all platforms. Develops marketing materials and presentation design.
Anna Shumskaia
Anna Shumskaia
Graphic Designer
Multidisciplinary designer with architecture background. Specializes in graphic design, illustration, and animation. Expert in visual storytelling and interdisciplinary design approaches.
Tatyana Fyforieva
Tatyana Fyforieva
Marketing Director
10+ years digital marketing experience across high-growth industries. Expert in media buying, paid social, and CPA strategies. Former experience managing million-dollar budgets at major companies.
Anna Podkolzina
Anna Podkolzina
Media Buying Expert
16+ years marketing experience with 6 years mobile marketing specialization. Former Yandex employee with ASO expertise. Advanced media buying and app promotion specialist.
Alina Meollman
Alina Meollman
German Market Partner
Founder of PICPOINT GmbH with 15+ years experience in German e-commerce photography. Established relationships with major German marketplaces and retailers. Strategic European market entry.
Team Member 15
Nick Uvarov
CGO
Strategic marketing expert driving brand growth. Leads initiatives on revenue expansion, market development, and cross-team communication across marketing, sales, and product.
Team Member 16
Vladimir Yashin
Chinese Market Partner
Sinologist with 20 years in procurement and operations. Lived in Taiwan for 15 years. Fluent in Mandarin (HSK6) and English (C1). Ph.D. candidate in transport flow modeling.

Join the AI Retouching Revolution

$50.2B market • First-to-market advantage • 95% margins • Global expansion ready

60+ years of professional expertise meets cutting-edge AI technology. Proven revenue, established partnerships, and 3-year competitive moat in specialized markets that giants can't serve.

Schedule Investment Discussion

HappyIn.Team • Buenos Aires, Argentina • Global Operations

35 specialists • 5 countries • 2 breakthrough products